Wired talking about “instapreneurs”
Quick read article on wired.com about the new age internet trend of "get it fast out there" .
One example mentioned in the article was Zazzle, how they get Disney's brand out there in public so fast, that traditional retailer can not even think about unless traditional folks spin their chain to have good online presence. Some of the interesting numbers in the article Ian mount talks about
Disney has uploaded more than 3,500 of its designs to Zazzle, allowing the company to sell a wider range of products than just the blockbuster Mickey Mouse T-shirts favored by conventional retailers. The service also gives the Disney machine unprecedented agility. "Here, I can see that Hannah Montana is taking off, we can upload a design right into Zazzle's system, and in a day or two it's a product," says Patrick Haley, senior manager of customization for DisneyShopping.com.
On the side note, now I see the term "instapreneur" catching up and will be another one to toss around in your discussion with friends about modern trends and buzzwords.
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